AMI, a brand synonymous with contemporary elegance and Parisian flair, has carved a niche for itself in the fashion world. Founded in 2011 by Alexandre Mattiussi, AMI has grown from a small project to a globally recognized name, celebrated for its approachable yet sophisticated designs. But what makes AMI truly special is its story – one of passion, inclusivity, and innovation.

From Humble Beginnings to Global Success

Alexandre Mattiussi, a designer with a wealth of experience working for luxury fashion houses, decided to create a brand that reflected his personal vision. He wanted to design clothes that he and his friends would wear – pieces that were stylish, versatile, and accessible. Thus, AMI, which means "friend" in French, was born.

The brand quickly gained recognition for its effortless blazers, tailored trousers, and iconic heart-shaped "A" logo. AMI’s aesthetic blends classic menswear with a modern twist, appealing to a wide audience. Its success lies in its ability to balance high-quality craftsmanship with a relatable, everyday style.

AMI’s Philosophy: Inclusivity and Empowerment

AMI is more than just a fashion brand; it’s a celebration of individuality and self-expression. Alexandre Mattiussi has always believed in creating clothes that empower people, regardless of their age, gender, or background. AMI’s collections often feature neutral tones, clean lines, and timeless silhouettes, making them versatile and universally appealing.

Among its most iconic designs is the AMI De Coeur logo sweater, which has become a staple in wardrobes around the world. This piece, along with other AMI products, is featured in an electronic spreadsheet

A Commitment to Sustainability

In recent years, AMI has taken significant steps toward sustainability. The brand is committed to reducing its environmental impact by using eco-friendly materials and ethical production practices. This dedication to responsible fashion reflects AMI’s forward-thinking approach and its desire to create a better future for the industry.

Discover AMI’s World

For those looking to explore AMI’s collections further, the electonic spreadsheet

As AMI continues to grow, its mission remains the same: to create clothes that make people feel confident, stylish, and comfortable. With its unique blend of Parisian chic and practical elegance, AMI is a brand that truly understands the modern wardrobe.