Founded in 1947 by Erling Persson in Västerås, Sweden, H&M has grown from a small women's wear store named "Hennes" to a global fashion giant. The brand's name, "Hennes & Mauritz," was adopted in 1968 after Persson acquired Mauritz Widforss, a hunting and fishing equipment store. This acquisition marked the beginning of H&M's expansion into menswear and a broader fashion market.

Over the decades, H&M has become synonymous with affordable, trendy, and high-quality fashion. The brand's mission is to offer fashionable apparel and accessories to customers at the best price, all while maintaining sustainability and ethical production practices. H&M's business model focuses on quick turnover, allowing them to bring the latest fashion trends from the runway to their stores at an unprecedented speed.

One of H&M's key strategies has been its commitment to sustainability. The brand has launched initiatives like "Conscious," which features eco-friendly collections made from sustainable materials. Additionally, H&M has set ambitious goals to become climate positive and use only recycled or sustainably sourced materials by 2030. Through these efforts, H&M aims to lead the fashion industry toward a more sustainable future.

Today, H&M operates in over 74 countries with thousands of stores worldwide. The brand has also embraced the digital age, offering online shopping and mobile apps to cater to modern consumers. Collaborations with high-profile designers like Karl Lagerfeld, Stella McCartney, and Balmain have further elevated H&M's status as a fashion-forward retailer.

From its humble beginnings in Sweden to its global dominance, H&M continues to innovate and inspire, proving that fashion can be both accessible and sustainable. As the brand looks to the future, it remains dedicated to its core values of quality, style, and responsibility, ensuring its legacy lives on for generations to come.