Few sneakers have achieved the iconic status of the Adidas Stan Smith. Originally launched in 1965 as the "Adidas Robert Haillet" for French tennis star Robert Haillet, this clean, minimalist shoe didn’t become the "Stan Smith" until 1971 when Adidas struck a deal with American tennis champion Stan Smith. Since then, it has evolved from a tennis court staple to a streetwear legend, transcending generations and fashion trends.
From Tennis Courts to Fashion Statements
The Adidas Stan Smith’s design was revolutionary for its time. Its full-grain white leather upper, perforated three stripes, and signature green heel tab created a look that was both sporty and sophisticated. Interestingly, the original design didn't include Stan Smith's face on the tongue – this detail was added in later editions and became one of the shoe's most recognizable features.
During the 1970s and 80s, while still popular among tennis players, the Stan Smith began gaining traction in urban environments. Its clean aesthetic made it versatile enough for both athletic wear and casual outfits. The sneaker experienced its first resurgence in the 1990s as hip-hop culture embraced classic sneakers, and Adidas smartly reissued several color variants beyond the classic white/green combination.
Modern Reinventions
In the early 2000s, Adidas temporarily discontinued the Stan Smith – a decision that actually fueled demand on the secondary market. When Adidas reintroduced the model in 2014 with a major marketing push, collaborations with designers like Raf Simons and Pharrell Williams helped reposition the shoe within the high-fashion world.
Today, you can find countless variations of the Stan Smith. While maintaining the core silhouette, Adidas has released designs in sustainable materials (like vegan leathers and recycled polyester), bold colorways, and even architectural collaborations. Each year brings new interpretations while preserving the DNA that made the original so special.